THEO, meaning "a gift from above" in ancient Greek, is a fashion brand that merges contemporary luxury with timeless elegance. Inspired by strong, iconic women throughout history, each piece is designed to embolden the modern woman with confidence and grace.

In keeping with the brand’s name, all items are named after goddesses from mythology, reflecting the power, beauty, and elegance they inspire. Founded by Marco Lebel, THEO offers atelier-inspired designs crafted with expert tailoring and intricate details such as ruffles, lace, and sculptural cuts that blend softness with structure.

Each collection strikes a perfect balance between playful femininity and bold sophistication. Most recently, THEO's Fall 2025 collection continues the brand's narrative of empowered elegance, drawing inspiration from the glamour of the late 1950s and early 1960s. With references to cultural icons like The Beatles and the visual storytelling of Norman Parkinson and Astrid Kirchherr, the collection reimagines nostalgia through a modern lens.

More than just fashion, THEO is an expression of individuality, made for the woman who values quality, artistry, and self-expression. A celebration of movement, optimism, and emotion, each piece is designed to uplift, inspire, and reflect the “joie de vivre” of dressing with intention.